“Tang Xiaoli” Koi Brand Makes International Debut with First Export to Dubai

Gaotang County, China – September 1, 2025 — The launch ceremony for the first export of Gaotang’s signature koi under the brand “Tang Xiaoli” was held at the Shenghe Koi Export Farm in Gaotang County. Organized by the County Bureau of Commerce and Trade Promotion and the Animal Husbandry and Aquatic Center, and hosted by Caixin Group, the event marked a milestone in the county’s efforts to promote its koi industry globally. Leveraging Caixin Group’s Dubai overseas warehouse platform, Gaotang koi will now enter the Middle Eastern premium gift market, symbolizing a significant step in transforming cultural assets into international trade opportunities.

As a key state-owned enterprise driving local economic development, Caixin Group has rapidly expanded its trade operations since May 2023. The group has generated nearly RMB 700 million in domestic and international trade across sectors including construction, food, textiles, machinery, and chemicals. By integrating cross-border e-commerce with overseas warehousing, Caixin has built an efficient trade network that connects local producers with global markets, offering new channels for regional enterprises to expand abroad.

The “Tang Xiaoli” brand was first unveiled at the Hangzhou Animation Festival in June 2025. Rooted in Gaotang’s status as the “Hometown of Koi” and blending cultural symbolism with commercial value, the brand combines the koi industry with creative IP, positioning it as both a cultural ambassador and an innovative market symbol.

Through its collaboration with Dubai’s Dragon Mart and the overseas warehouse platform, Caixin Group is aligning with the county’s “Koi Going Global” strategy. The initiative aims to establish “Tang Xiaoli” in the Middle Eastern high-end gift market while laying the foundation for future expansion into broader international markets.

Looking ahead, Caixin Group plans to advance from trade-driven expansion to cultural globalization, promoting “Tang Xiaoli” and other Gaotang specialty products on the world stage. Upholding its principles of integrity, innovation, and shared growth, the group aims to strengthen the brand’s global competitiveness and contribute to the high-quality development of the regional economy.

From local industry to international markets, and from cultural heritage to trade innovation, Gaotang’s “Tang Xiaoli” koi is poised to leap onto the global stage—bringing with it the promise of prosperity and the brilliance of Chinese cultural tradition.